The Data-Driven Marketer’s Guide to Influencer Marketing
ConversionXL
MARCH 21, 2017
A 2015 study found companies make $6.50 As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. The first 3 are micro-metrics at best, and the 4th doesn’t tell the whole story. The most obvious case for influencer marketing is with B2C retailers. It’s fascinating stuff.
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