Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.
Austin Startup
MAY 29, 2019
This lesson was first shared at Lucky7 on January 15, 2015. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and Reed’s law on networks is a good resource to really nail this home.
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ConversionXL
MARCH 4, 2016
The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. And typical success metrics for them would look like: email open rate.
View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. But how are networks truly measured?
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ?
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Wistia shows which metrics can be used to help you measure various factors (e.g. How to Measure Video.
ConversionXL
MARCH 21, 2017
A 2015 study found companies make $6.50 As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. The first 3 are micro-metrics at best, and the 4th doesn’t tell the whole story. The most obvious case for influencer marketing is with B2C retailers. It’s fascinating stuff.
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