ConversionXL

MARCH 6, 2019

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. 15- and 30- versions to grow reach and impact. Image source ).

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. focusing your sales team’s time and effort on those leads that are qualified. Where in the buying cycle is this lead (timeline)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. For us, that priority was the sales pipeline.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106