ConversionXL
NOVEMBER 15, 2016
Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. Onboarding is a huge topic.
ConversionXL
NOVEMBER 5, 2020
Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” Turns out, getting high-quality blog content delivered consistently was a big one. Let’s dissect our guest blogging offer against the above model.
ConversionXL
MARCH 15, 2016
Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. In fact, mobile app revenue for 2016 is estimated at $58 billion. Churn rate is proportional to the distance between sign-up and value.
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