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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Please don’t be sending paid traffic to your homepage in 2016. Ryan Moothart of Portent experimented with lowering branded max bids and the results speak for themselves (note that the click total decrease is due to a lower year over year search volume)… Image Source. Tools > Create a Pixel > View Pixel Code.

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. 55% do so daily. One call to action per video.

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