Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Read about smoke testing to save yourself (and your developers / engineers) a lot of grief.

Marketing 48

Marketing Distribution Retention eCommerce 48

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. 1x hacker in charge of product/development. Dec-15: Developer (product team). Google AdWords or SEM (expensive). 1x hipster working with both product and growth. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. The PR Masterclass : How to develop a public relations strategy that works! The Sales Development Playbook. 5 email marketing best practices for 2016. Content Marketing 2016: Influencer, Topics and The Most Important Trends. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28