ConversionXL

MARCH 6, 2019

Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. And so, the concept for a digital PR service was born.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

In 2016, they had a huge layoff and had to shift strategy. Offline sale – typically. Long sales cycle – 18 months or more. The goal is to empower EVERY employee at Airbnb to make data-informed decisions by providing data education that scales by role & team. Small snippet of code.

Retention 106

Retention Artificial Inteligence Channel Email 106