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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.

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Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

A lot of startups fail within the first few months due to some commonly acknowledged culprits – picking a bad time to scale, running out of operating capital, lack of a steady customer base, high customer acquisition cost, and low to nonexistent repeat business. by Lewis Robinson. Hone Your Communication Skills.

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Are You In Control Of Your Business?

YoungUpstarts

At the same time, if you do have staff, trusting them to take over work with the same standards and expectations as you can be hard, which is another reason why straightforward streamlined systems will make it easier for you and your employees to maintain effective and efficient business operations. The demise of the spreadsheet.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

While I’m sure TechCrunch and other publications are at or near record traffic levels, the influence is more diffuse these days due to wide number of tech blogs and reach of personal/social media. Now the employees carry your technology into the enterprise via their own phone and cloud services.

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How to Found a Startup in a New Industry

View from Seed

The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. The challenge, however, is that there will be people—VCs, potential customers, and employees—who don’t understand the concept, or don’t see the value of your product.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

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