ConversionXL

MARCH 6, 2019

Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

In 2016, they had a huge layoff and had to shift strategy. Offline sale – typically. Long sales cycle – 18 months or more. Small snippet of code. Challenge data silos (metrics split out by different devices) by reviewing your metrics. Each additional user leads to exponential growth.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. 89% competed solely on customer experience in 2016. Inject code to create popup offers. Insert line of code. 2016: 5K ads a day. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86