2016 Lead Generation Sales Cycle Social Media 
ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. Are you earning more brand queries in search?
ConversionXL
MARCH 6, 2019
A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. The inability to retarget video viewers doesn’t preclude lead generation.
ConversionXL
NOVEMBER 5, 2020
Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator.
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