Version One Ventures

FEBRUARY 15, 2017

This funding is big news, particularly since 2016 was a weak year for Ed Tech funding. Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. The post Top Hat Raises $22.5M

Vertical 132

Vertical Technical Review Cofounder Sales Cycle 132

Lightspeed Venture Partners

MAY 3, 2016

For instance, a marketer may be simplistically marketing to segments defined by geography and vertical. With this breakthrough capability, EverString will be able to expand its markets, increase customer value, expand price points, sell higher and broader in customer accounts, and accelerate sales cycles.

Architecture 60

Architecture China B2B Sales Cycle 60

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. And so, the concept for a digital PR service was born. “If Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120