Startup Professionals Musings

DECEMBER 1, 2017

This is a very popular model today for Internet services, with monthly or yearly payments, in lieu of one higher up-front price. Advantages for your business include a stable revenue stream, customer retention, and increasing customer investment over time. Marty Zwilling First published on Inc.com on 11/17/2017.

Revenue 166

Revenue Affiliate Advertising Retention 166

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48