ConversionXL

MARCH 6, 2019

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. LinkedIn began beta testing video ads in October 2017. Image source ). It’s already above 75%, according to the same research.).

Video 129

Video B2B Technical Review Campaign 129

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. As of the beginning of 2017, ffVC spun out Totem into a separate business.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " When you choose unwisely, the long-term consequences can be dramatic. Epilogue: There were lots of reasons for the fiasco above.

Metrics 60

Metrics Analytics Acquisition Naming 60