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The Essential SaaS Metrics for Growth

ConversionXL

ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads.

Metrics 117
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ As of the beginning of 2017, ffVC spun out Totem into a separate business. She answered, ‘We see a lot of deals.’