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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

According to the Q1 2018 HubSpot Research Trust Survey , 81% of customers trust recommendations from family and friends over business advice. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. How to master CRO for SaaS. Choose the right metrics.

Retention 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

According to the Q1 2018 HubSpot Research Trust Survey , 81% of customers trust recommendations from family and friends over business advice. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. How to master CRO for SaaS. Tactical resources.