Remove Acquisition Remove Affiliate Remove Database Remove Retention
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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. However, it’s not without challenges. Customer journeys are rarely linear. Image source.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. Outcomes.

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Startup Resources

www.vccafe.com

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?

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Startup Tools

steveblank.com

Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development. You’ve got everyone who ever breathed in that database. Simple editing. WebSequenceDiagrams - sketch sequence diagrams. Reply Mary B. ,