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Is print more powerful than email marketing for a business?

The Startup Magazine

This does not make a good investment, especially when the cost per acquisition is higher for email at £42.55 in comparison to direct mail which is only £39.59. But what should your printed materials give to your audience? If you create a marketing piece that has no substance or anything to offer, it’s pretty much pointless.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Their podcast features interviews with industry experts (leveraging their guests’ audiences). The podcast is just one part of their content marketing strategy. Take Ross Simmonds , Founder and CEO of Foundation Marketing.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. Primarily because we don't live in a let's buy prime time television ads on all three channels and reach 98% of the audience world any more. We have to do Email Marketing. We have to do Search Engine Optimization. We have to do Paid Search.

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