Startup Professionals Musings

JUNE 5, 2012

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement. Online, this starts with link exchanges, leading to referral fees.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement. Online, this starts with link exchanges, leading to referral fees.

Partner 225

Partner Non-Compete Merger Technical Review 225

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Loyalty experts will swear this is not true, and will use complex models to demonstrate ROI of their systems.

Programming 150

Programming Turkey Social Media Redemption 150

The Startup Magazine

NOVEMBER 6, 2018

This does not make a good investment, especially when the cost per acquisition is higher for email at £42.55 in comparison to direct mail which is only £39.59. It’s important to give your audience the urge to know more when they view your direct marketing, such as a saddle stitch brochure.

Email 101

Email Marketing Distribution Audience 101

ConversionXL

MAY 27, 2022

While traditional media efforts (press releases, magazine write-ups, etc.) Use direct marketing to continue the conversation. Cater direct marketing to prospects who’ve already demonstrated interest and engaged with your demand generation content. Seek out synergistic media appearances.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

SEPTEMBER 19, 2011

It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. And along that chain it is possible to understand exactly when you've reached diminishing margins of return!

.Net 119

.Net Campaign Analytics Channel 119