ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48