ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

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Customer Marketing Social Media CPA 140

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. B2B Affiliate Programs Look a Little Different. Image Source.

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Affiliate Programming Marketing PPC 48

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value.

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Metrics CPA Lean Marketing 48