Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). CPA / Sub-Affiliate. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Image Source. That might be… Coupon / Deal.

Affiliate 48

Affiliate Programming Marketing PPC 48

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. The most obvious case for influencer marketing is with B2C retailers. Image Source. Rules of Engagement with Influencers.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140