ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. Still, they are active in the B2B space as well (20.55%). Image Source. Email Marketing – 37.85%. Email Marketing. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86