ConversionXL

MARCH 17, 2021

One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” Companies experience a high churn rate because of bad product adoption. Sales cycle length increased. MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.”

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 12, 2016

LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value. Calculating your CAC.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Books, mentors, advisors, entrepreneurial friends, conferences, dinners, meetups, etc and it’s usually real time meaning you learn what you need today to solve your biggest challenges. Read great books / especially business biographies. Acquisition / Lifetime Value, etc. Can you recommend any books? The way I do it.

Technical Review 44

Technical Review Startup Cofounder Software Review 44