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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Daniel Layfield, Growth Product Manager at Codecademy.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Note – Each of these social metrics is independent and tells a story about content engagement, however, in some cases their weight age may vary depending on the social channel in question. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.