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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

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