Remove category strategic-planning
article thumbnail

Beware The Consultant

infochachkie.com

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. John is a CPA and holds an M.B.A. Thanks for visiting!

Equity 40
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. It does not happen automatically. How Google Analytics understands traffic sources.

Analytics 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. Step seven is to to build out an incredible category/industry/ecosystem targeting Search and Display strategy.

Analytics 165
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. John is a CPA and holds an M.B.A. Select Category. Financial Planning (6). Strategic Planning (24). Thanks for visiting! from the Wharton School. ” Nice.

Naming 40
article thumbnail

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

Then, as strategic evolution continued, the Google+ team decided to become a different product (as is their right, I do not begrudge them). My plan, and that for businesses I work with, is to invest less in shallow transient relationship with large numbers, and invest more in deeper persistent relationships with smaller numbers.