Excellent Analytics Tip #17: Calculate Customer Lifetime Value
Occam's Razor
APRIL 5, 2010
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).
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