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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Targeted lead generation – By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. How to create a marketing playbook.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.