Acquisition Differentiation IP Retention 
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Let’s look at years 3-5 of the two companies.
Austin Startup
MARCH 26, 2019
25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).
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Lightspeed Venture Partners
JUNE 11, 2012
Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. Today, game quality is an ante, but discovery is the differentiator. Publishers with a hugely successful hit game can often milk the IP with subsequent releases. Paid acquisition.
ConversionXL
SEPTEMBER 10, 2021
Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. The workaround?
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