Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
in Ireland—despite being behind a paywall. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event. The travel section on Independent.ie We saw no significant decrease in average ranking.
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