ReadWriteStart

MARCH 24, 2011

Chris is primarily trying to assess his customer acquisition strategy, which requires that people see the game being played. This pretty much rules out SEO, PPC, affiliate marketing, etc. His customer acquisition strategy, however, needs a lot of work. Satish has about 20 customers, and 60 consultants around the world.

Illinois 114

Illinois Entrepreneur Silicon Valley Chicago 114

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Photo by yirsh.

Vertical 115

Vertical Web San Francisco Entrepreneur 115