Acquisition PPC SEM Widget 
ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.
ConversionXL
DECEMBER 13, 2022
This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This bucket is where you place stuff for testing. Instrument. This can involve fixing, adding, or improving tag/event handling in analytics.
Expert insights. Personalized for you.
102 
Let's personalize your content