ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

crowdSPRING Blog

OCTOBER 10, 2018

So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. Combine any widgets you use in your messages with a strong CTA (call-to-action).

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This bucket is where you place stuff for testing. Instrument. This can involve fixing, adding, or improving tag/event handling in analytics.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. " The cool bit is that in addition to standard widgets and simple tables, you can also bundle along your smarts into the dashboard and delight your users.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights.

Analytics 140

Analytics Web Metrics DC 140