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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

So while not one single Latino actor, director, writer or producer was nominated for the major awards in 2017 and the last major acting Latina win was 10 years ago and acting Latino win was 27 years ago — audiences are craving content that resonates with their experiences. We = my father is from Colombia, South America, immigrated to the U.S.

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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. So the distributors are a battle of the giants and if you want to eke out an existence you really need to have some unique angle or audience or content (like Twitch had). Enter content. Everybody wants it.

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