A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. For example, recently I was in the market for some transcription software.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. As a company selling to other businesses, you can be selling a relatively straightforward piece of technology “off the shelf” to small businesses to the end-user who is also paying for it. Is ABM right for your business? Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

For one’s first business, I always suggest that they start a company that sells services to other businesses rather than directly to the consumer. We are going to leave out companies selling into municipalities or educational institutions due to long sales cycles that are very complex, hard to manage and even harder to profit from.

B2C 84

B2C B2B Business Model Sales Cycle 84

conversionxl.com

SEPTEMBER 10, 2013

Startups rarely survive by guessing, and can only create products and business models based on facts about their target market. “Mason and his team decided to apply this model to purchases by letting merchants advertise goods or services at a discount that would only go live if enough people signed up in advance.

Customer Development 60

Customer Development Conversion Developer Customer 60