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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. It was 2003. Marketing automation (as we know it today) was just born.

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Customer Marketing Artificial Inteligence Clickthrough 92
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How to Optimize Videos for Conversions

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) How do most visitors feel about video? Example: Xero. via a form.

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Video Conversion Mobile Search 48
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