ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Product should be your main channel for customer acquisition, retention and expansion. Gaetano DiNardi.
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. It was 2003. Marketing automation (as we know it today) was just born.
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ConversionXL
FEBRUARY 5, 2013
If you run an e-commerce site, you want to see which channels are performing the best. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). E-commerce report. Conclusion.
ConversionXL
OCTOBER 21, 2014
These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? Like understanding the sources of traffic using campaign codes, you want to do something similar for advertising. What To Do Next About Your Advertising?
ConversionXL
APRIL 11, 2016
Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Example: Xero.
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.
ConversionXL
SEPTEMBER 24, 2020
The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.
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