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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Consider ServiceNow , a software company that aims to “make work, work better for people with modern digital workflows.”. Its target customers are likely only purchasing software solutions every few years, but the brand stays relevant by producing thought leadership that is of clear value to business leaders.

Marketing 128
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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

MIT Technology Review – [link]. Increase Your Team’s Curiosity | Harvard Business Review – [link]. Can you Crowdsource Your Employee Reviews? Nextiva Blog by Barry Moltz – [link]. Advertising’s Kodak moment – [link]. 75+ Vintage Advertisements – Looking For Retro Inspiration?

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Expenses You Don't Think of When Starting a Business

Software By Rob

I ruffled a few feathers with my recent post The Software Product Myth. The unrest surrounded my statement that making $2500/month from your software product wouldn’t allow you to quit your day job. As I said in The Five Minute Guide to Becoming a Freelance Software Developer , an accountant is not an optional expense.