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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. Goals setup. Sequence segments.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. For example, apply a filter to find out if the page loading slowly in all countries or just Russia and Turkey. Goals Setup. Sequence Segments.