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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. and mobile intent to purchase (I love this data).

Global 136
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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Nobody was leveraging digital, e-commerce or mobile. After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. After the Velvet Revolution in the Czech Republic, the idea of being an entrepreneur was new.