Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That was it.

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Steve Blank

APRIL 9, 2009

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Silicon Valley Technical Review RSS PR 269

crowdSPRING Blog

JANUARY 26, 2010

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. Your brand starts with your company and employees. Your brand extends to your vendors, your prospects and employees, investors, and even competitors. image credit: David Armano ).

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Naming Social Media Advertising Small Business 123

Hearpreneur

MAY 9, 2018

Funny enough – after Beyonce and Jay-Z had their own BlueIvy (one year after mine), I spent a lot of time talking to advertising trade publications and regional newspapers about the history behind my choice of the name. It was the media’s own way of potentially learning why the celebrities chose the name themselves!

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Naming Entrepreneur Vermont PR 88