Steve Blank
MARCH 15, 2017
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
ConversionXL
AUGUST 5, 2013
It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Great stuff. 7 Kashflow.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group. Two paragraphs, Five bullets.
Entrepreneurs-Journey.com by Yaro Starak
JANUARY 24, 2013
You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course.
Duct Tape Marketing
JANUARY 3, 2018
Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Man, I guess really the … One of the biggest changes that Google just made recently was in not showing advertising on the right-hand side of search results. Back to Podcast. Transcript.
Duct Tape Marketing
SEPTEMBER 8, 2017
Yet, one assured method exists to generate lots of buzz about your business and advertising. This is the case when advertising defeats its own object, despite allowing you to learn from mistakes, draw out a lesson, and get feet under your table. Marketing tip: Use new tools for advertising only after learning them inside out.
crowdSPRING Blog
JANUARY 26, 2010
A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. Many have written about the changing landscape of advertising and the increasing focus by many brands on online marketing (compared to print, television and radio advertising).
Expert insights. Personalized for you.
328 
Let's personalize your content