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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. Photo Credit: Grant Gordon. Thanks to Bret Bonnet, Quality Logo Products ! #20-

Entrepreneur 115
Entrepreneur Czech Republic Retention B2C 115
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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Connecticut Cheese Challenge. You spend time carefully crafting your keyword list.

Customer 113
Customer PPC Matching Campaign 113
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