Startup Lessons Learned

DECEMBER 14, 2009

Now consider a traditional media business. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. The value of the attention that the media company collects determines how profitable it is.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

MAY 14, 2009

Twitter about it or post it to a social media site? Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Startup Lessons Learned

MARCH 13, 2009

We used social media to get alpha users as outlined here during Feburary. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Case Study: Continuous deployment makes releases n.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Big-time media buying is a complex ecosystem that includes many entrenched players.

Advertising 60

Advertising San Francisco Media Continuous Deployment 60

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

NOVEMBER 22, 2008

The SOCIALtalty scoring methodology is the Net Promoter score for the new digital age measuring a company's use of social media to become more customer centric. Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and. April 23, 2010 in San Francisco.

.Net 158

.Net Operations San Francisco Lean 158