Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Hearpreneur
DECEMBER 10, 2019
As a CPA, I think it’s important to bring awareness to taxes and accounting for small business owners. Employee retention has really become a problem, and companies spend hundreds of thousands of dollars when it comes to turnover. Advertising & Public Relations ! #9- Thanks to Sean Walsh, Walcraft Cabinetry ! #4-
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Hearpreneur
DECEMBER 8, 2019
As a CPA, I think it’s important to bring awareness to taxes and accounting for small business owners. Employee retention has really become a problem, and companies spend hundreds of thousands of dollars when it comes to turnover. Advertising & Public Relations ! #9- Thanks to Sean Walsh, Walcraft Cabinetry ! #4-
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.
andrewchenblog.com
JANUARY 28, 2010
CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.
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