Advertising Customer Development Developer Seminar 
YoungUpstarts
OCTOBER 10, 2012
Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
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YoungUpstarts
OCTOBER 24, 2012
Everybody is different, and everybody will develop different ways to redirect their egos. Maybe it’s going to a seminar. The conversation will likely develop in a surprising direction. I once worked with a vendor who asked me to help him develop advertisements for his home-cleaning business. Ask about their kids.
Steve Blank
MAY 21, 2009
If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. IBM doesn’t have to shout to get noticed, but you do. Leading or speaking at any?
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
YoungUpstarts
FEBRUARY 21, 2013
Maybe it’s going to a seminar. The conversation will likely develop in a surprising direction. I once worked with a vendor who asked me to help him develop advertisements for his home-cleaning business. He didn’t care that not all potential customers were sports fans, or that they might root for a different team.
ConversionXL
SEPTEMBER 24, 2012
Even though I learned a huge amount on marketing, leadership and business development, the whole thing was slowly eating me from inside. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. Know your talents, develop a skill people value.
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