YoungUpstarts
OCTOBER 10, 2012
Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
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Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.
Both Sides of the Table
JUNE 13, 2013
It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. So there you have it. In the next post I’ll go more in depth into “pain.”.
YoungUpstarts
FEBRUARY 21, 2013
Maybe it’s going to a seminar. The conversation will likely develop in a surprising direction. I once worked with a vendor who asked me to help him develop advertisements for his home-cleaning business. He didn’t care that not all potential customers were sports fans, or that they might root for a different team.
YoungUpstarts
OCTOBER 24, 2012
Everybody is different, and everybody will develop different ways to redirect their egos. Maybe it’s going to a seminar. The conversation will likely develop in a surprising direction. I once worked with a vendor who asked me to help him develop advertisements for his home-cleaning business. Ask about their kids.
Steve Blank
MAY 21, 2009
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?
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