Remove Advertising Remove Customer Remove Direct Marketing Remove Redemption
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. What was still missing was a simple way to identify a customer at the point of sale.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. Get a free burger!