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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. What was still missing was a simple way to identify a customer at the point of sale.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Increase options and redemptions. Are you a marketer who wants to know more about texting?