ConversionXL
JANUARY 23, 2019
Your current customers will never be excited about paying more. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”. But that’s not why raising prices is so difficult.
YoungUpstarts
NOVEMBER 23, 2012
The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t.
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ConversionXL
AUGUST 24, 2015
But how can we use it to retain more customers? Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. So, reducing customer churn can greatly impact your company’s financial health.
YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.
Occam's Razor
DECEMBER 9, 2013
One that reflects the customer expectations of 2013. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors. Look at the icons.
ReadWriteStart
JUNE 3, 2011
Second, discount vouchers can benefit merchants through advertising, by informing consumers of a merchant's existence. For these advertising effects to be important, a merchant must begin with sufficiently low recognition among prospective consumers.". Observation 5: Repeat Customers Driven by Employee Satisfaction.
ConversionXL
JANUARY 30, 2013
Social media can give your company many benefits – it can increase awareness, introduce you to new people, help with customer service (real time customer service!), follow-up with angry customers etc. Another study by Pivot Conference found that a whopping 83% of customers on social network seek deals and promotions.
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